Newest reads
Spatial Strategy & Brand Atmosphere
What I am reading this month
February brought a sense of reflection as I delved into The Lantern of Lost Memories by Sanaka Hiiragi. This deeply emotional novel, with its themes of life, loss, and remembrance, lingered with me long after I turned the last page. It wasn’t just a story—it felt like an invitation to sit with my own memories, to consider what I would hold onto if given the choice.
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Human Potential
Remembering Masha Etkind:
Shaping our reality against all odds
Masha Etkind’s journey - a professor in Architectural Science - marked by an upbringing in Soviet Union surprisingly neutral in gender within her field, stands as a testament to how our perceptions shape our destiny. Unencumbered by gender biases prevalent elsewhere, she stepped into new environments unclouded by limitations others might have accepted. Her story unravels a profound truth. We often jump only as high as our environment has conditioned us to. So Etkind soared, not because the barriers didn't exist, but because in her reality, they were never constructed.
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Culture
Business and Leadership
About me
Focused on human interaction and experience in digital and physical spaces.
Client Relations · Experience Design · Brand & Digital Marketing · Mentorship · Account Direction · Team development